Customer Relationship Management Concept, Strategy, and Tools
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. After the initial technological approaches, this process has matured con- siderably – both from a conceptual and from an applications point of view. Of course this evolution continues, especially in the light of the digital transformation. Today, […]
Customer Relationship Management Concepts & Technologies
Customer relationship management’s impact in the commercial marketplace cannot be undervalued. Despite traditional economic theory on market entry and pricing prescribing that enterprises should engage customers through prefabricated reactions and interactions given the customer event taking place, the nature, impact and reach of the power of enriching customer experiences has emerged in 2008. Yet, one […]