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The Nigerian Entrepreneur: A Guide to Business Success

The Nigerian Entrepreneur: A Guide to Business Success

Small and medium enterprises (SMEs) contribute to economic development and create 80% of the jobs in Nigeria. However, 80% of SMEs are not sustained beyond 5 years. Grounded in stakeholder theory, the purpose of this qualitative multiple case study was to explore strategies SME owners used to sustain their businesses beyond 5 years.

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